Q: What is Marko?

Marko is your AI-powered assistant for trademark protection. Marko helps businesses and entrepreneurs protect their intellectual property through trademark registration, combining advanced AI technology with expert legal review.

Q: How is Marko different from other trademark services?

Marko stands out by combining cutting-edge AI technology with expert legal review. Our proprietary algorithms analyse millions of existing trademarks to provide a more thorough risk assessment than traditional services. Every application is also reviewed by experienced trademark attorneys to ensure accuracy and maximise registration success.

Q: Do I need to register a trademark?

Whilst you gain some common law rights simply by using a distinctive mark in commerce, formal registration provides significant benefits, including: nationwide legal presumption of ownership, exclusive rights to use the mark, ability to bring legal action in federal court, basis for international registration, and the right to use the registered symbol.

Q: Is Marko available internationally?

Yes, Marko offers trademark services for multiple jurisdictions worldwide, including the United States, European Union, United Kingdom, Australia, Canada, and many others. Our platform can help you develop an international trademark strategy based on your business needs.

Q: What can be trademarked?

Various elements can be trademarked, including words, phrases, logos, symbols, designs, colours, sounds, and even scents. The key requirement is that the mark must be distinctive and used to identify the source of goods or services in commerce. Generic terms and purely descriptive marks generally cannot be registered without acquired distinctiveness.

Q: What is the difference between TM, SM, and registered symbols?

The TM symbol indicates an unregistered trademark for goods, whilst the SM symbol represents an unregistered service mark for services. The registered symbol can only be legally used after your mark has been officially registered with a trademark office. Using the registered symbol on an unregistered mark could be considered fraud.

Q: How long does trademark protection last?

In most countries, trademark registration lasts for 10 years from the registration date and can be renewed indefinitely as long as the mark continues to be used in commerce and renewal fees are paid. However, in some jurisdictions, you may need to file proof of continued use at specific intervals.

Q: What is the difference between a trademark and a copyright?

Trademarks protect brand identifiers like names, logos, and slogans that distinguish your goods or services from others. Copyrights protect original creative works such as books, music, artwork, and software. Whilst trademarks protect source identifiers in commerce, copyrights protect creative expression.

Q: How long does the trademark registration process take?

The timeline varies by country. In the US, it typically takes 8-12 months from filing to registration if there are no objections. The EU process generally takes 4-6 months, whilst other countries may take anywhere from 6-24 months. Our platform provides estimated timelines based on your specific registration jurisdiction.

Q: What does the trademark search and analysis include?

Our AI-powered search scans millions of registered and pending trademarks across global databases. The analysis evaluates similarity based on appearance, sound, meaning, and the relatedness of goods/services. We provide a comprehensive risk assessment that identifies potential conflicts and explains the level of risk for each.

Our team includes Australian IP attorneys with decades of experience in global trademark protection.

Experienced Professionals

Australia serves as an excellent strategic base for expanding IP protection throughout the Asia-Pacific region.

Strategic Gateway

Australian trademark registrations provide strong, enforceable rights that are respected internationally.

Strong Legal Protection

Being backed by Australian IP expertise gives our customers a significant advantage in global trademark protection.

The Australian Advantage

Australia is recognised globally for its robust intellectual property framework and high-quality examination standards.

World-Class IP System

The perfect fusion of legal expertise and cutting-edge technology, making trademark protection accessible to all—powered by Marko™.

About

Marko

Our platform leverages advanced AI algorithms to analyse your trademark instantly, providing insights that would traditionally take days or weeks.

AI-Powered Analysis

Our platform makes it easy to file for trademark protection in multiple countries with discounted multi-country filing options.

Global Protection

Every recommendation is backed by the legal knowledge of experienced IP attorneys who understand the nuances of trademark law.

Legal Expertise

By combining our strengths, we've created a platform that makes trademark protection more accessible, efficient, and affordable for businesses of all sizes.

How We Work Together

We are committed to democratising access to professional trademark services by combining cutting-edge technology with legal expertise, making it easier and more affordable for businesses of all sizes to protect their intellectual property.

Our Mission

To democratise trademark protection by making it simple, affordable, and accessible to businesses of all sizes.

Atlas Digital is the technology partner behind Marko's platform. Specialising in AI-driven digital products, their team designed and built the intelligent systems that power Marko — from the trademark search engine to the AI assistant and filing workflow.

Technology Innovation

IP Solved is a privately owned independent IP-focused firm based in Sydney, Australia with a history extending back over 40 years. With longstanding ties to the global IP community, they have been recognised as pioneers in the Intellectual Property industry.

Our Story

We're on a mission to make trademark protection accessible to everyone.

We're a team of trademark experts, AI specialists, and designers passionate about protecting brands.

About MarkoTM

Our team of IP attorneys and experts can provide personalised guidance for your specific trademark needs.

Not finding what you're looking for?

Our team is preparing comprehensive guides and articles about trademark law. Check back soon for expert insights.

Coming Soon

Comprehensive knowledge base prepared by our attorneys to help you understand and navigate trademark law.

Trademark

Academy

Choose a Legitimate Service

Verified Attorneys

Transparent Pricing

No Credential Requests

Official Filing

How MarkoTM Is Different

Frequently Asked Questions

Signs of a Legitimate Service

Red Flags to Watch For

Official Resources

Unsolicited Letters

Fake Government Notices

Urgent Payment Demands

Credential Phishing

Common Trademark Scams

Learn how to identify fraudulent trademark services and protect your intellectual property from scammers.

Protect Yourself from

Trademark Scams

IP Australia Registered

USPTO Authorised

UK IPO Qualified

EUIPO Experienced

Our Credentials

Ready to Work with Real Attorneys?

How We're Different

40+ Years Combined Experience

Beware of Trademark Mills

Every trademark application is reviewed by licensed IP professionals with verifiable credentials.

Meet Our

Attorneys

MarkoTM: Verified Attorneys

Verify Our Credentials

Why Real Attorneys Matter

Creators & influencers

Global brands scaling internationally

Small & medium businesses

Startup founders

Marko combines AI-powered analysis with real attorney expertise to make trademark protection simple, affordable, and accessible — no matter the size of your business.

Built for founders, business owners & brand leaders

A series of lawsuits regarding design patents and trade dress for smartphones and tablets.

Apple Inc. v. Samsung Electronics Co.

Dispute over knitted footwear technology and related design patents.

Adidas AG v. Nike, Inc.

Trademark infringement case regarding the "Charbucks" name for coffee products.

Starbucks Corp. v. Charbucks Enterprises

Dispute over red-soled shoes and whether a colour can function as a trademark.

Christian Louboutin S.A. v. Yves Saint Laurent America

Trade secret case involving a former Coca-Cola executive who attempted to sell confidential information to Pepsi.

Coca-Cola Co. v. PepsiCo Inc.

Trademark infringement case regarding counterfeit Tiffany items sold on eBay's platform.

Tiffany & Co. v. eBay Inc.

Trademark case law database covering notable IP decisions.

Trademark Case Database

Cases involving some of the world's most recognised brands and their implications for trademark law.

IP Case

Database

Licensed Professionals

Experienced in IP Law

Client-Focused

Our Attorneys

Schedule Your Free Consultation

Ready to Protect Your Brand?

Speak with a licensed trademark attorney about your brand protection needs.

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Consultation

Video Consultation

Quick Call

Strategy Session

Consultation Options

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Contact Information

Send Us a Message

Trademark Questions

Application Support

Pricing Enquiries

How Can We Help You?

Get in touch with Marko™ for trademark protection services. Our team is available Monday through Friday, 9:00 AM to 5:00 PM EST.

Contact Us - Get Expert Trademark Guidance

Have questions about trademark registration or need help with your application? Our team of trademark specialists and AI-powered assistant Marko are here to provide expert guidance every step of the way.

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Touch

Australia

Canada

China

European Union

India

Japan

New Zealand

Singapore

United Kingdom

United States

Filing Trademarks Globally

Guide to trademark registration in your country of interest.

Country

Guide

Start here if you want the fast, practical answer.

Choose your path

Short answers, then you act.

FAQs

Practical, business-first guidance — fast to scan, easy to act on.

Trade mark registration in {country}

{country} trade mark registration overview

Registration process

Start your trademark journey today with AI-powered guidance and expert attorney support.

Trademark terminology explained in plain language.

Trademark Dictionary

All trademark-related keywords and terms in one place.

Dictionary

Response Deadline

Demand to Cease

Identification

Infringement Details

Statement of Rights

Key Elements of an Effective C&D Letter

A well-crafted cease and desist letter is often the most effective first step in stopping trademark infringement.

Cease & Desist Letters

Our attorneys can help you monitor and enforce your trademark rights across all channels.

Protect Your Brand Today

Enforcement FAQs

Domain Monitoring

Marketplace Scanning

Trademark Watch Service

Proactive monitoring helps you catch infringement early, before it causes serious damage to your brand.

Monitoring Your Mark

How to monitor your trademark, enforce your rights, and take action against infringers across platforms and jurisdictions.

Enforcement & Protection

Major online platforms provide tools to report and remove trademark-infringing content.

Platform Enforcement

Amazon Brand Registry

eBay VeRO Program

Google Ads & Search

Ex Parte Appeals

Cancellation Proceedings

Concurrent Use Proceedings

Opposition Proceedings

The Trademark Trial and Appeal Board handles disputes without the cost and complexity of federal court litigation.

TTAB Proceedings

Use It or Lose It

Why Trademark Enforcement Matters

If you could not find the answer you were looking for, our support team is here to help.

Still have questions?

Find answers to common questions about trademarks and our services.

Questions

Frequently Asked

Marko guides you through the trademark process and answers your questions instantly.

AI-Powered Assistant

All analyses are reviewed by our global panel of real IP attorneys for accuracy and reliability.

Expert Attorneys

Join thousands of businesses who trust Marko with their intellectual property protection.

File in one country or worldwide—Marko makes it simple to protect your brand everywhere.

Multi-Country Support

Get strategies to safeguard your brand and business identity in the marketplace.

Brand Protection

Every application is checked for quality and completeness before filing.

Quality Assurance

Get tailored advice for your business and brand, not just generic tips.

Smart Recommendations

From initial trademark search to global filing, Marko provides the complete toolkit for protecting your intellectual property.